Speaking That Sticks: The Art of Impactful Communication with Maria Franzoni

In this week’s episode of The extra-Ordinary Leader, I sit down with Maria Franzoni, communication strategist, former international speaker bureau owner, and creator of The Bookability Formula.

Maria has spent decades helping speakers get booked, paid, and rebooked — and her insights apply directly to anyone in leadership. Whether you’re leading a meeting, pitching a new idea, or presenting to a boardroom, your ability to communicate is your greatest differentiator.

We talk about:

• The most common communication pitfall: not listening

• The importance of scoping and understanding your audience

• Why confidence and psychological safety are key to influence

• Storytelling, humour, and brevity — and how to use each effectively

• How language shapes culture and leadership impact

Maria’s honesty and clarity are brilliant reminders that speaking is a skill, not a personality trait — and it can be developed.

If you’re ready to communicate with more authority and authenticity, listen to the full episode.

And for more tools to elevate your leadership, my book The extra-Ordinary Leader is available here.